MailerLite vs Brevo is mostly a pricing-model decision. MailerLite charges by how many subscribers you store. Brevo charges by how many emails you send each month. If you have a big list and email it rarely, Brevo is usually cheaper. If you have a modest list and email it often, MailerLite often wins, and it gives you more publishing tools for the money.
We compared both tools from their official pricing pages, plan tables and help docs. MailerLite’s prices come straight from its pricing page. Brevo’s figures are cross-checked from several dated 2026 pricing guides, because its page could not be read by our research tool. Below are the free plans, three cost examples and the feature gaps that matter.
Short answer: pick MailerLite if you send a weekly newsletter, want landing pages, a website and paid newsletters included, and prefer a bill tied to list size. Pick Brevo if you have a large list you email a few times a month, need transactional emails from the same account, or want SMS and WhatsApp alongside email.
MailerLite vs Brevo at a glance
| Feature | MailerLite | Brevo |
|---|---|---|
| Pricing basis | Subscribers stored | Emails sent per month |
| Free plan | 250 subscribers, 2,500 emails/mo | 300 emails a day |
| Entry paid plan | Comfort: $12/mo, or $10.80/mo billed yearly (500 subscribers) | Starter: $9/mo (5,000 emails) |
| Landing pages | Free: 1 · Comfort: 10 · Power: unlimited | Standard plan and up |
| Website builder | Yes | No |
| Paid newsletters | Comfort and up | No |
| Transactional email | Separate product (MailerSend) | Included, counts toward sends |
| SMS and WhatsApp | No | Pay as you go |
| Logo removal | Comfort and up | Paid add-on on Starter; included on Standard |
| Best for | Frequent senders, creators, small sites | Big lists, low send frequency, transactional |
How MailerLite and Brevo charge you
MailerLite sets the price by your subscriber band: 500, 1,000, 2,500, 5,000, 10,000 and up. The Comfort plan lets you send up to 10 times your band each month, and Power is unlimited under fair use, according to its pricing page. The page bills by active subscribers, so every active contact counts, whether they open or not.
Brevo sets the price by monthly email volume: 5,000, 10,000, 20,000, 100,000 and so on. Contacts are mostly not the limit, with one catch. Two separate 2026 guides report that the smallest volume tiers cap how many contacts you can store: about 500 contacts on the 5,000-email tier and 1,500 on the 10,000-email tier. From 20,000 emails a month, the contact cap is much higher.
Read the small tiers carefully. Brevo’s $9 Starter tier sounds cheap for a 1,000-person list, but third-party plan tables show it capped at around 500 contacts. A 1,000-contact list needs at least the 10,000-email tier. Check the contact limit on Brevo’s slider before you buy.
MailerLite vs Brevo pricing
MailerLite plans (official pricing page)
| Subscribers | Comfort monthly | Comfort yearly | Power monthly | Power yearly |
|---|---|---|---|---|
| 500 | $12 | $10.80 | $25 | $22.50 |
| 1,000 | $19 | $17.10 | $39 | $35.10 |
| 2,500 | $33 | $29.70 | $49 | $44.10 |
| 5,000 | $49 | $44.10 | $69 | $62.10 |
| 10,000 | $89 | $80.10 | $129 | $116.10 |
Yearly prices are per month, billed once a year at 10% off. MailerLite also lists 30% off paid plans for nonprofits. Enterprise is custom for lists above 200,000 subscribers.
Brevo plans (third-party pricing guides, monthly billing)
| Emails a month | Starter | Standard |
|---|---|---|
| 5,000 | $9 | $18 |
| 10,000 | $17 | $35 |
| 20,000 | $32 | $69 |
| 100,000 | $82 | $139 |
These Brevo figures match across two guides updated in August and October 2026. Yearly billing takes about 10% off; the guides list Starter at about $8.08 a month billed yearly at the 5,000-email tier. Brevo also lists a Professional plan from about $499 a month for high-volume senders and a custom Enterprise plan.
Which is cheaper? Three real examples
Because the pricing models differ, the cheaper tool depends on how often you send. Here are three common setups using monthly billing.
| Setup | MailerLite | Brevo | Cheaper |
|---|---|---|---|
| 1,000 subscribers, 4 emails a month (4,000 sends) | Comfort: $19 | Starter 10,000-email tier: $17 | About even |
| 5,000 subscribers, 4 emails a month (20,000 sends) | Comfort: $49 | Starter 20,000-email tier: $32 | Brevo |
| 10,000 subscribers, 2 emails a month (20,000 sends) | Comfort: $89 | Starter 20,000-email tier: $32 | Brevo, by a lot |
| 10,000 subscribers, 10 emails a month (100,000 sends) | Comfort: $89 | Starter: $82 · Standard: $139 | Close on Starter; MailerLite if you need Standard features |
The pattern is clear. Brevo rewards big lists that are emailed now and then. MailerLite rewards frequent senders, and its Comfort plan already includes landing pages, automations without a contact cap and logo removal, which on Brevo means moving to Standard.
If you need A/B testing, landing pages or multiple users, compare MailerLite Comfort against Brevo Standard, not Starter. At 100,000 sends a month that is $89 against $139.
Free plans compared
Both free plans are useful, but they limit different things.
| Free plan limit | MailerLite Free | Brevo Free |
|---|---|---|
| Contacts | 250 subscribers | Up to 100,000 contacts |
| Sending | 2,500 emails a month | 300 emails a day |
| Automations | 3 automations, 5 steps each | Automation for up to 2,000 contacts |
| Landing pages and sites | 1 website, 1 landing page | No landing pages |
| Users | 2 | 1 |
| Branding | MailerLite logo | Brevo logo |
| Transactional email | No (MailerSend is separate) | Yes, via API or SMTP |
| Support | Knowledge base |
MailerLite’s free plan suits a new newsletter: few subscribers, but a site, a landing page and a few automations. Brevo’s free plan suits someone with an existing list who sends slowly, or a developer who needs a few hundred transactional emails a day. The 300-a-day cap counts marketing and transactional mail together, so you cannot send one campaign to 1,000 people in a day on the free plan.
Transactional email: Brevo’s clear advantage
Transactional emails are the one-to-one messages your site sends: order confirmations, password resets and receipts. Brevo handles these in the same account as your newsletters, through its SMTP relay and API, and they count toward your plan’s send volume. That keeps billing and sender reputation in one place.
MailerLite doesn’t send transactional email from its marketing plans. Its pricing page points you to MailerSend, a separate product from the same company with its own pricing. If you run a WooCommerce store or a web app and want one bill, Brevo is simpler.
Features compared
| Feature | MailerLite | Brevo |
|---|---|---|
| Drag-and-drop editor | Yes | Yes |
| Visual automation builder | Yes | Yes |
| Website builder | Yes | No |
| Digital products and bookings | Yes, limits by plan | No |
| Built-in CRM | No | Basic sales CRM |
| SMS and WhatsApp | No | Usage-based |
| Multiple users | Free: 2 · Comfort: 3 · Power: unlimited | Standard: up to 10, per third-party plan tables |
MailerLite is built around publishing: newsletters, landing pages, a small site, paid subscriptions and digital products. Brevo is built around channels: email, SMS, WhatsApp, chat and transactional sending, with a basic CRM on top. Think about which list describes your business better.
If you need a proper sales pipeline rather than a basic contact CRM, look at our best CRM for small business guide.
Which is easier to use?
Based on the product docs and setup guides, MailerLite is the more focused of the two. Its navigation centres on subscribers, campaigns, automations and sites, so there is less to learn. Brevo covers more channels, which means more menus: campaigns, automations, transactional, SMS, conversations and CRM all sit side by side.
Neither tool is hard for a small business. If you only want email, MailerLite feels lighter. If you want email plus SMS and transactional sending, Brevo’s extra menus are a fair trade for not running a second tool.
Deliverability and support
We have no independent inbox-placement data we trust for either tool, so we won’t quote numbers. Both support domain authentication and give you list-cleaning tools. On Brevo, dedicated IPs sit on higher tiers. On MailerLite, you authenticate your domain before sending from it.
MailerLite lists 24/7 email support on Comfort and 24/7 live chat on Power. Brevo offers email support on Free and Starter, with priority support and phone support on higher plans according to third-party plan tables.
Who should pick which?
Choose MailerLite if…
- You send weekly or more and your list is under about 10,000
- You want landing pages, a website and paid newsletters included
- You prefer a simple tool focused on email
Choose Brevo if…
- You have a large list you email a few times a month
- You need transactional email in the same account
- You want SMS or WhatsApp alongside email
Switching between MailerLite and Brevo
- Export subscribers with groups or lists, tags and custom fields as CSV.
- Check consent records travel with them; only import people who opted in.
- Authenticate your sending domain (SPF, DKIM, DMARC) in the new tool before you send.
- Rebuild forms and replace embed codes on your site.
- Recreate your welcome and nurture automations; neither tool imports the other’s workflows.
- If you move transactional email to Brevo, swap your site’s SMTP or API settings and send test receipts before going live.
Tip. If you are moving to Brevo to save money, look at your real monthly send volume over the last three months first. One busy month can push you into a higher email tier.
Related comparisons
For more options in this price range, see our best email marketing software for small business roundup. If you need deeper automation and a CRM, our ActiveCampaign vs Klaviyo comparison covers two stronger, pricier tools.
How we researched this
This comparison is research-based. We compared official pricing pages, plan tables and help docs, and we did not run a hands-on test for this article. MailerLite prices come from its official pricing page, checked on 6 November 2026. Brevo’s pricing page could not be loaded by our research tool, so we cross-checked dated 2026 pricing guides on 6 November 2026 and used only figures at least two agreed on. Prices are in US dollars before tax. See how we test and review software.
Sources: MailerLite pricing · Brevo pricing · Dreamlit Brevo review (Oct 2026) · Omnisend Brevo pricing guide (Aug 2026) · EmailToolTester Brevo pricing (Aug 2026) · Automation Atlas Brevo pricing (Jul 2026)
OUR PICK
MailerLite for frequent newsletters. Brevo for big lists and transactional email.
If you email your list every week and want publishing tools included, MailerLite gives more for the money. If you have thousands of contacts you only email a few times a month, or you want receipts, SMS and marketing in one account, Brevo’s emails-sent pricing usually comes out cheaper.
FAQ
Is Brevo cheaper than MailerLite?
It depends on how often you send. With 10,000 subscribers and 2 emails a month, Brevo Starter is about $32 a month against $89 for MailerLite Comfort. With 1,000 subscribers emailed weekly, the two cost about the same. Prices checked on 6 November 2026.
Which free plan is better, MailerLite or Brevo?
MailerLite Free suits a new newsletter: 250 subscribers, 2,500 emails a month, a website and a landing page. Brevo Free suits an existing list: up to 100,000 contacts but only 300 emails a day, with no landing pages.
Does MailerLite send transactional emails?
Not from its marketing plans. MailerLite points you to MailerSend, a separate product with its own pricing. Brevo includes transactional email through SMTP and API on all plans, counted toward your sends.
Does Brevo charge by contacts?
Mainly by emails sent. But the smallest tiers cap stored contacts, at about 500 contacts on the 5,000-email tier and 1,500 on the 10,000-email tier, according to 2026 pricing guides.
Can I remove the logo on the cheapest plans?
On MailerLite, logo removal is included from the Comfort plan. On Brevo Starter, it is a paid add-on; Standard and higher plans send without the Brevo logo.
Which is better for a WooCommerce store?
Brevo is handy if you want order emails and marketing in one account. MailerLite is fine for marketing emails to store customers, but you would handle receipts with your store or MailerSend.
