CRM · Email · Funnels · AI · Productivity
Business software, tested in real client work
Honest reviews and side-by-side comparisons of CRMs, email tools, funnel builders and AI apps. Written by a developer who sets these tools up for paying clients every week.
GoHighLevel vs HubSpot
Checked 5 Nov 2026
| GoHighLevel | HubSpot | |
|---|---|---|
| Starts at | $97/mo | $20/seat/mo |
| Free plan | Trial only | Yes |
| White-label | Yes | No |
| Best for | Agencies | Growing teams |
Our pick for agencies: GoHighLevel
What do you need to do?
Every price sourced
Linked to the vendor’s own pricing page
Used on client projects
Real funnels, pipelines, campaigns
Prices checked monthly
Renewal price shown every time
No paid rankings
Vendors can’t buy a spot
Our top picks by category
The tools we’d set up for a client today, with the price you’ll actually pay after the first term.
Prices checked 5 Nov 2026
CRM & sales
| Tool | Best for | Starts at | Free plan | |
|---|---|---|---|---|
 HubSpot | Free CRM to start with | Free; Starter $20/seat/mo | Yes | Compare Visit site |
 GoHighLevel | Agencies and white-label | $97/mo | Trial only | Pricing Visit site |
 Pipedrive | Visual sales pipelines | $14/seat/mo | Trial only | Read more Visit site |
 Zoho CRM | All-in-one on a budget | $14/user/mo | Yes | Read more Visit site |
Email marketing
| Tool | Best for | Starts at | Free plan | |
|---|---|---|---|---|
 ActiveCampaign | Deep automation | $15/mo | Trial only | Compare Visit site |
 Klaviyo | Ecommerce stores | $20/mo | Yes | Compare Visit site |
 MailerLite | Simple newsletters | $12/mo | Yes | Visit site |
 Brevo | Pay by emails sent | $9/mo | Yes | Read more Visit site |
Funnels
| Tool | Best for | Starts at | Free plan | |
|---|---|---|---|---|
 ClickFunnels | Funnel-first sellers | $97/mo | Trial only | Compare Visit site |
 Kartra | Courses and memberships | $59/mo | Trial only | Read more Visit site |
 Systeme.io | Starting on a budget | $17/mo | Yes | Read more Visit site |
Website builders
| Tool | Best for | Starts at | Free plan | |
|---|---|---|---|---|
 Webflow | Full design control | $15/mo | Yes | Compare Visit site |
 Framer | Fast marketing sites | $10/mo | Yes | Compare Visit site |
Design & productivity
| Tool | Best for | Starts at | Free plan | |
|---|---|---|---|---|
 Notion | Docs and wikis | $10/seat/mo | Yes | Compare Visit site |
 ClickUp | All-in-one projects | $9/user/mo | Yes | Compare Visit site |
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Browse by category
Featured comparison
GoHighLevel vs ClickFunnels: which one should run your funnels?
Both start at $97 a month. We compared plans, usage fees, CRM, texting and white-label features from the official pricing pages, and priced three real setups on each.
| GoHighLevel | ClickFunnels | |
|---|---|---|
| Starts at | $97/mo | $97/mo |
| Phone dialer and native SMS | Yes | No dialer; SMS via own Twilio/Bandwidth |
| White-label | Yes | No |
| Email sending | $0.675 per 1,000 | 50,000/mo included |
| Our pick | GoHighLevel for agencies, ClickFunnels for solo sellers | |
Thinking of switching?
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GoHighLevel vs Kartra: Agency Powerhouse or Creator All-in-One?
How we test
No feature-list rewrites. Every tool gets the same four steps before it gets a score.
- Sign up like a customer Paid plan or trial, our own card, no vendor demo account.
- Build a real workflow A funnel, a pipeline or a campaign, the same one for every tool in a category.
- Measure what matters Setup time, missing features, support replies and the price at renewal.
- Re-check every month Prices and plans change. Every page shows when we last checked.
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