Short answer: ActiveCampaign costs $15/mo billed yearly ($19 month to month) for Starter at 1,000 contacts, $49 for Plus, $79 for Pro and $145 for Enterprise. It’s worth it if you need branching automations and a built-in marketing CRM. If you mostly send newsletters, MailerLite or Brevo will cost less, especially past 5,000 contacts.
ActiveCampaign has four plans, Starter, Plus, Pro and Enterprise, and every price depends on how many contacts you have. The entry price looks low, but the bill rises quickly with your list, and extra users, SMS and sales CRM tools cost more on top.
This guide shows each plan’s price at 1,000, 5,000 and 10,000 contacts, what the add-ons cost, and three real setups so you can see what you’d actually pay.
ActiveCampaign plans and prices
Starter
$15/mo
$19/mo billed monthly
1 user. Email, forms, marketing CRM, up to 5 triggers and actions per automation.
Plus
$49/mo
$59/mo billed monthly
1 user. Landing pages, unlimited automation steps, lead scoring, SMS add-on.
Pro
$79/mo
$99/mo billed monthly
3 users. Conditional content, split automations, attribution, predictive sending.
Enterprise
$145/mo
$179/mo billed monthly
5 users. Custom objects, SSO, premium reporting and segmentation.
Billed yearly, per month, at 1,000 contacts. Cross-checked from dated 2026 pricing guides because ActiveCampaign’s pricing page couldn’t be loaded during our check. Taxes and add-ons not included.
| Plan | Billed yearly | Billed monthly | Users | Monthly email sends | Key features |
|---|---|---|---|---|---|
| Starter | $15/mo | $19/mo | 1 | 10× contacts | Email, forms, marketing CRM, basic automation |
| Plus | $49/mo | $59/mo | 1 | 10× contacts | Landing pages, lead scoring, site messages, generative AI |
| Pro | $79/mo | $99/mo | 3 | 12× contacts | Conditional content, attribution, automation A/B tests |
| Enterprise | $145/mo | $179/mo | 5 | 15× contacts | Custom objects, SSO, custom reporting included |
All prices at 1,000 contacts. Users, send multipliers and features are from plan tables in Email Vendor Selection (August 2026) and Hackceleration (June 2026). Neither source lists a free plan.
How ActiveCampaign contact tiers change the price
ActiveCampaign prices every plan by contact count, so the tier you land in matters more than the plan name. Here’s what each plan costs per month at three list sizes.
| Plan | 1,000 contacts (yearly) | 5,000 contacts (yearly / monthly) | 10,000 contacts (yearly) |
|---|---|---|---|
| Starter | $15 | $79 / $99 | $149 |
| Plus | $49 | about $145–$149 / $179 | $189 |
| Pro | $79 | $205 / $259 | $375 |
| Enterprise | $145 | $375 / $469 | $589 |
Going from 1,000 to 5,000 contacts multiplies Starter’s price by about five. Between 5,000 and 10,000 contacts the jump is gentler for Plus ($145–$149 to $189) than for Pro ($205 to $375). If you expect to cross 5,000 contacts this year, price that tier before you commit to an annual plan.
5,000-contact prices from Activepieces (October 2026) and Email Vendor Selection; Plus differs slightly between them, so we show the range. 10,000-contact yearly prices from Flowium and Hackceleration; Starter at $149 also matches ActiveCampaign’s own March 2026 blog post.
Try ActiveCampaign on your own account
14-day free trial. From $15/mo billed yearly at 1,000 contacts after that.
Which ActiveCampaign plan do you need?
- Starter if you send a newsletter and a short welcome series, work alone and don’t need landing pages. The five-step automation limit is the main catch.
- Plus if you want landing pages, longer automations, lead scoring or SMS. This is where most small businesses end up.
- Pro if you need conditional content, attribution or split automations, or you have three people who need logins. Pro’s three included users can make it cheaper than Plus plus two extra seats.
- Enterprise if you need custom objects, SSO or custom reporting. Custom reports alone cost $159/mo as an add-on on Plus and Pro.
Tip. Do the seat maths. Plus with two extra users is about $49 + $24 = $73/mo at 1,000 contacts billed yearly, against $79/mo for Pro, which includes three users and more features.
ActiveCampaign add-ons and extra fees
| Add-on | Price | Available on |
|---|---|---|
| Extra user | About $12/mo per user | All plans |
| SMS | From $16.83/mo for 1,000 credits | Plus, Pro, Enterprise |
| Pipelines (sales CRM deals) | $68/mo | Plus, Pro, Enterprise |
| Sales Engagement | $111/mo | Plus, Pro, Enterprise |
| Custom Reports | $159/mo | Plus, Pro (included on Enterprise) |
| Transactional email (Postmark) | From $15/mo for 10,000 emails | All plans |
Add-on prices appear in both Email Vendor Selection (August 2026) and Flowium (April 2026). SMS credits per message vary by country: one source says a US message uses one credit and a UK message five.
Warning. Every plan includes a marketing CRM, but deal pipelines are a paid add-on. If you assumed the CRM covers sales deals, add $68/mo to your budget.
What ActiveCampaign really costs: three examples
1. Solo consultant, 1,000 contacts
Starter billed yearly is $15/mo, or $180 for the year. Month to month at $19 it’s $228 a year. This works if a newsletter and simple welcome emails are all you need.
2. Small business, 5,000 contacts, three people
Plus billed yearly is about $145–$149/mo. Two extra users add about $24/mo, so you’re at roughly $169–$173/mo, or $2,030–$2,080 a year. Pro at 5,000 contacts is $205/mo billed yearly with three users included, so compare the two before you buy.
3. Growing team, 10,000 contacts, with sales deals
Pro billed yearly is $375/mo with three users. Add Pipelines at $68/mo and you’re at about $443/mo, or around $5,300 a year before SMS. At this size, an all-in-one CRM may be cheaper, which is why we compare GoHighLevel below.
| Setup | Monthly | Year one |
|---|---|---|
| Solo, 1,000 contacts, Starter yearly | $15 | $180 |
| Small business, 5,000 contacts, Plus + 2 users | about $169–$173 | about $2,030–$2,080 |
| Team, 10,000 contacts, Pro + Pipelines | about $443 | about $5,300 |
ActiveCampaign discounts and free trial
Paying yearly is the one discount we could verify. At 1,000 contacts it brings Starter from $19 to $15, Plus from $59 to $49 and Pro from $99 to $79, a saving of roughly 17% to 21% depending on the plan.
ActiveCampaign doesn’t have a free plan. It offers a 14-day free trial, which dated guides say is limited to 100 contacts and 100 emails. That’s enough to try the automation builder, but not to test a real campaign. We haven’t verified any current promo codes, so we don’t list any. Check our deals page for offers we have confirmed.
ActiveCampaign pricing vs MailerLite, GetResponse, Klaviyo and Brevo
| Tool and plan | 1,000 contacts | 5,000 contacts | Free plan |
|---|---|---|---|
| ActiveCampaign Starter (yearly) | $15 | $79 | No |
| ActiveCampaign Plus (yearly) | $49 | about $145–$149 | No |
| MailerLite Comfort (yearly) | $17.10 | $44.10 | Yes |
| GetResponse Marketer (yearly) | $48.38 | Varies by list size | Trial |
| Klaviyo Email (monthly) | $30 | $100 | Yes |
| Brevo Starter | From $9 (5,000 emails/mo) | Depends on emails sent | Yes |
MailerLite, GetResponse and Brevo from their official pricing pages, prices checked on 6 November 2026. Klaviyo tiers from two dated 2026 guides that read its calculator.
At 1,000 contacts, ActiveCampaign is competitive. GetResponse Marketer and ActiveCampaign Plus cost almost exactly the same. At 5,000 contacts, the gap opens: MailerLite Comfort costs about $35 a month less than ActiveCampaign Starter, and about $100 a month less than Plus.
If the CRM is the real reason you’re looking, see ActiveCampaign vs HubSpot. For stores, read ActiveCampaign vs Klaviyo. Agencies should compare GoHighLevel vs ActiveCampaign: GoHighLevel’s Starter plan is a flat $97/mo plus email and SMS usage, which can undercut ActiveCampaign Pro at 10,000 contacts. Our GoHighLevel pricing guide has the details.
Monthly or yearly billing: which should you pick?
Yearly billing saves real money, about $48 a year on Starter and $240 a year on Pro at 1,000 contacts. But you commit to a contact tier for twelve months. If your list is growing fast, you could outgrow the tier and pay for an upgrade mid-term.
A sensible rule: pay monthly for the first two or three months while you import contacts, clean the list and settle on a plan. Switch to yearly once your list size and feature needs are stable.
How to keep your ActiveCampaign bill down
- Clean your list before you pick a tier. Remove bounced, duplicate and long-inactive contacts so you don’t pay for people who never open. Check in your account how unsubscribed contacts are counted.
- Compare Pro against Plus plus seats. If you need three logins, Pro is often the better deal.
- Skip add-ons you can live without. Pipelines, Sales Engagement and Custom Reports together add $338/mo. Buy them only when a team will use them daily.
- Price the next tier up. Know what you’ll pay at your expected list size in six months, so a jump doesn’t surprise you.
- Consider a cheaper tool for simple sends. If most of your email is a weekly newsletter, a budget tool such as MailerLite may cover everything you need.
Is ActiveCampaign worth the price?
Yes, if automation is the core of your marketing. Branching paths, goals, site tracking and a marketing CRM in every plan are hard to match at $15 to $79 a month for small lists. Pro’s conditional content and attribution are features you’d usually find in pricier tools.
It’s harder to justify if you mainly send newsletters, or if your list is growing fast. Past 5,000 contacts, the price climbs steeply, and add-ons like Pipelines and extra seats push it further. In that case, our best email marketing software for small business guide lists cheaper options.
How we researched this
This guide is research-based. ActiveCampaign’s official pricing page couldn’t be loaded during our check on 6 November 2026, so every ActiveCampaign figure here is cross-checked from at least two dated 2026 pricing guides, and the Starter price matches the figure already verified on our site. Where sources differed (Plus at 5,000 contacts), we show the range. Competitor prices come from their official pricing pages, read the same day, or from two dated guides where noted. We did not run hands-on tests for this article. See how we test and research.
Sources: Email Vendor Selection: ActiveCampaign pricing (Aug 2026) · Hackceleration: ActiveCampaign pricing (Jun 2026) · Activepieces: ActiveCampaign at 5,000 contacts (Oct 2026) · Flowium: ActiveCampaign pricing (Apr 2026) · ActiveCampaign blog: cost at 10,000 contacts (Mar 2026) · MailerLite pricing · GetResponse pricing · Klaviyo pricing · Kanal: Klaviyo pricing tiers (Oct 2026) · Brevo: about pricing plans
FAQ
How much does ActiveCampaign cost per month?
At 1,000 contacts, Starter is $15/mo billed yearly or $19 month to month. Plus is $49 or $59, Pro $79 or $99, and Enterprise $145 or $179. Prices rise with your contact count.
Does ActiveCampaign have a free plan?
No. It has a 14-day free trial, which dated guides say is limited to 100 contacts and 100 emails.
How much is ActiveCampaign for 5,000 contacts?
About $79/mo for Starter billed yearly ($99 monthly), roughly $145 to $149 for Plus, $205 for Pro and $375 for Enterprise, based on dated 2026 pricing guides.
How much is ActiveCampaign for 10,000 contacts?
Billed yearly, about $149/mo for Starter, $189 for Plus, $375 for Pro and $589 for Enterprise, according to dated 2026 guides.
Does ActiveCampaign charge for extra users?
Yes, about $12/mo per extra user. Starter and Plus include one user, Pro three and Enterprise five.
Is the ActiveCampaign CRM included?
A marketing CRM is included on every plan. Sales pipelines are a $68/mo add-on, and Sales Engagement is $111/mo, available on Plus and above.
Is ActiveCampaign cheaper billed yearly?
Yes. At 1,000 contacts, yearly billing saves roughly 17% to 21% depending on the plan, for example $15 instead of $19 for Starter.