“White-label CRM” gets used for three very different things, and most comparison lists blur them together. Some tools let you put your logo on a client portal. Some let you rebrand the whole app and give clients their own logins. A few let you sell the software as your own product, with your own price list. Before you compare features, decide which of those you actually need, because the price gap between them is huge.
This guide compares five white-label CRM options built for those different jobs. Prices come from each vendor’s official pricing page, checked on 5 November 2026. If you’re choosing a CRM to run your own agency rather than to rebrand for clients, start with our guide to the best CRM for small business instead.
The three levels of white-label CRM
| Level | What clients see | Who it suits | Examples |
|---|---|---|---|
| Branded portal | Your logo and domain on a client login area | Agencies that want a professional client experience | SuiteDash, Vendasta Professional |
| Rebranded app | A full CRM app under your name, with client sub-accounts | Agencies that run marketing for clients inside the CRM | GoHighLevel, Systeme.io |
| Resold software | Your own plans, prices and sign-up page | Agencies building recurring software revenue | GoHighLevel SaaS Mode, Systeme.io white label |
The further down that table you go, the more you become a software company, with support tickets, billing questions and churn to manage. That’s a business model decision as much as a software one.
1
GoHighLevel: best white-label CRM for full reselling
Best for: Agencies that want to resell a complete marketing platform
Starter $97/mo · Unlimited $297 · Agency Pro $497
GoHighLevel was designed for this. Clients get their own sub-accounts with a CRM, pipelines, funnels, websites, email, SMS, calling, calendars, reviews and workflows, and you can white-label the desktop web app with your own domain and branding. A branded mobile app is a separate add-on at $497 a month.
Reselling as software is where HighLevel pulls ahead. Agency Pro ($497 a month) unlocks SaaS Mode, which lets you create your own plans, bill clients automatically and mark up usage such as texts and emails. Starter ($97) covers up to three sub-accounts, and Unlimited ($297) removes that cap. Read our GoHighLevel SaaS Mode guide before you price your first plan.
✓ WHY SWITCH
The most complete white-label stack, including texting, calling and automated rebilling.
✕ WATCH OUT
Usage fees, a steep learning curve and $497 a month for true SaaS reselling.
2
Systeme.io: cheapest way to resell software under your brand
Best for: Agencies and creators reselling funnels, email and courses
Free · Startup $17/mo · Unlimited $97/mo
Systeme.io’s white-label reseller feature is easy to miss on its pricing page, and it’s included on every plan. You connect your own domain, upload your logo and colours, set a sender email and get a ready-made homepage and pricing page. Clients sign up for your branded version and use funnels, email, courses, automation and CRM pipelines without seeing Systeme.io.
There are rules. Your prices can’t be lower than Systeme.io’s own, and the plans you can resell depend on yours: Startup users can resell Startup, Webinar users can resell Startup and Webinar, and Unlimited users can resell everything. Systeme.io says there’s no extra fee or commission on what you sell. What you don’t get is HighLevel-style communication: texting runs through your own Twilio account, and there’s no built-in phone system.
✓ WHY SWITCH
White-label reselling from $17 a month with no extra fee.
✕ WATCH OUT
No calling or two-way texting, and prices can’t undercut Systeme.io’s own.
3
Vendasta: best for agencies selling to local businesses
Best for: Established agencies with a local-business client base
Starter $99/mo minimum · Professional $499/mo minimum
Vendasta combines a CRM and client portal with a marketplace of products you can resell, from listings and reviews to websites and ads. Its pricing is a monthly minimum rather than a subscription: you pick $99, $499 or $999, pay that in the first month, and from month two your spend on qualifying products counts toward it.
The detail that matters for white-label: Starter is co-branded with Vendasta and has no contract, while the white-label client portal comes with Professional, which carries a one-year contract. Small agencies will find Starter limiting; agencies already selling several services to local clients get the most from it.
✓ WHY SWITCH
A resale marketplace and client portal built for local-business agencies.
✕ WATCH OUT
Full white-label means a $499 monthly minimum on a one-year contract.
4
SuiteDash: best white-label client portal
Best for: Consultants and service agencies that want a branded portal
START $19/mo · THRIVE $49 · PINNACLE $99
SuiteDash is the strongest option here if your goal is a branded place for clients to log in, not a marketing engine. Every plan includes unlimited CRM contacts, staff and portals, and START lists white-labelling and a custom branded mobile app alongside email campaigns and 100GB of storage. THRIVE adds drip campaigns, proposals and deal-stage pipelines, which most agencies will want.
Prices are flat rather than per user: $19, $49 or $99 a month, or $180, $480 and $960 a year, with a 14-day trial. It won’t run your clients’ funnels or texts, but it will make your agency look far more established than a shared Google Drive.
✓ WHY SWITCH
Unlimited users and portals with deep branding from $19 a month.
✕ WATCH OUT
Pipelines start on THRIVE, and there’s no texting or funnel builder.
5
Bitrix24 On-Premise: for teams that want to self-host
Best for: Companies with developers that need full control
Business licence US$3,590 (50 users)
Bitrix24’s self-hosted edition is a different kind of white-label. You install the CRM on your own server, and Bitrix24 says On-Premise licences include source-code access (except the mobile app and messenger), so a developer can change the look and integrate it deeply. The Business edition is listed at US$3,590 for 50 users, and Enterprise at US$24,990 for 1,000 or more.
It isn’t a reseller program, and Bitrix24 doesn’t market it as one. It suits a company that wants an internal CRM with its own branding, or a developer agency building a custom solution for one large client. Check the licence and renewal terms with Bitrix24 before you buy.
✓ WHY SWITCH
Self-hosted, with source-code access for deep customisation.
✕ WATCH OUT
Needs a server and developers, and it’s not built for reselling.
What about HubSpot, Salesforce and Pipedrive?
They come up in almost every agency CRM search, but none of them is a white-label CRM. You can’t rebrand HubSpot or resell it as sub-accounts under your own name; agencies usually earn through HubSpot’s Solutions Partner Program while each client keeps its own HubSpot account. The same goes for Salesforce and Pipedrive. They’re excellent CRMs to run your own agency, which is why they appear in our best CRM for small business guide, but they don’t belong on this list.
Questions to ask before you choose a white-label CRM
- Who supports your clients? If the software is under your brand, clients will contact you, not the vendor. Decide who answers those tickets before you sign anyone up.
- What happens to usage costs? Texts, emails and calls cost money. Check whether you can pass those costs on (GoHighLevel can rebill them; Systeme.io uses your Twilio account).
- Can you leave? Contacts usually export cleanly. Funnels, automations and client portals usually don’t.
- What is the minimum commitment? Vendasta’s white-label tier has a one-year contract; GoHighLevel, Systeme.io and SuiteDash are month to month.
- Is the mobile app branded too? Clients notice. GoHighLevel charges $497 a month for its branded app add-on; SuiteDash lists one on START.
Choose GoHighLevel if…
- Clients need texting, calling and reviews
- You want automated SaaS billing with markup
- You can invest time in setup
Choose Systeme.io if…
- You resell funnels, email and courses
- You want to start for free or $17 a month
- One-way SMS through Twilio is enough
Choose SuiteDash if…
- You want a branded client portal
- You need unlimited staff and clients
- Invoices and projects matter more than funnels
How we chose the best white-label CRM tools
We only included tools that let clients see your brand instead of the vendor’s, either through a branded portal, a rebranded app or a reseller program, and we checked each claim against the vendor’s own pricing and feature pages on 5 November 2026. We haven’t resold every platform here to paying clients, so this is a research-based guide, and anything that depends on a vendor’s description is labelled that way. Some links are affiliate links; read our affiliate disclosure and editorial policy.
Sources: GoHighLevel pricing, Systeme.io white label, Vendasta pricing, SuiteDash pricing, Bitrix24 self-hosted pricing.
OUR PICK
GoHighLevel is the best white-label CRM for agencies that want to resell software; Systeme.io is the best budget option.
HighLevel gives clients texting, calling, reviews and automation under your brand, with SaaS Mode for automated billing. If you mainly sell funnels, email and courses, Systeme.io does white-label reselling from $17 a month.
FAQ
What is a white-label CRM?
A white-label CRM is customer relationship software you can rebrand with your own name, logo and domain, so your clients see your brand instead of the vendor’s. Some also let you resell the software under your own pricing.
Which CRM can I white-label and resell?
GoHighLevel (SaaS Mode on Agency Pro, $497 a month) and Systeme.io (white label on every plan) both let you sell the software under your own plans. Vendasta and SuiteDash focus on branded client portals.
Does HubSpot offer a white-label CRM?
No. HubSpot can’t be rebranded or resold as your own product. Agencies typically work with HubSpot through its Solutions Partner Program while each client has its own account.
What is the cheapest white-label CRM?
Systeme.io includes its white-label feature on every plan, including the $17 Startup plan, and SuiteDash includes white-label branding from $19 a month.
Is GoHighLevel white-label on the Starter plan?
HighLevel lets agencies white-label its desktop web app with their own domain and branding; check the current pricing page for plan-specific details. The branded mobile app is a $497 monthly add-on, and SaaS Mode reselling needs the $497 Agency Pro plan.