CRM & sales software

CRMs for small businesses, sales teams and agencies: HubSpot, GoHighLevel, Pipedrive, Zoho and more, compared on real costs and features.

Our top 3 CRMs

Prices checked Nov 2026

Best for agencies

GoHighLevel logo

GoHighLevel

CRM, funnels, booking and client sub-accounts in one white-label platform.

From $97/mo · no intro discount

Best free start

HubSpot logo

HubSpot

A free CRM that grows into sales and marketing hubs when you need them.

Free CRM · Starter $20/seat/mo

Best for sales teams

Pipedrive logo

Pipedrive

A pipeline-first CRM reps pick up in a day.

From $14/seat/mo · billed yearly

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