ClickFunnels is the better pick for most people who mainly sell through funnels: it’s cheaper once your list grows past a few thousand contacts, and its Launch plan already covers 10,000 contacts. Kartra makes more sense if you want video hosting, a helpdesk, booking calendars and memberships in one login and your list is still small.
Both tools sell the same promise: build pages, take payments, send email and deliver a course without stitching five apps together. The difference is how they charge. ClickFunnels prices by plan with generous contact limits, while Kartra’s plans step up sharply by contact count. Below we compare plans, features and real costs at 2,000, 10,000 and 25,000 contacts, using the official ClickFunnels plan table and dated Kartra pricing guides.
Short answer: pick ClickFunnels if you sell with funnels and expect your list to grow, because $97/mo covers 10,000 contacts. Pick Kartra if you want built-in video hosting, helpdesk and calendars, and you’re fine paying $119/mo or more once you pass 500 contacts.
ClickFunnels vs Kartra at a glance
| Feature | ClickFunnels | Kartra |
|---|---|---|
| Free plan | Trial | Trial |
| Entry price (monthly) | $97/mo (Launch) | $59/mo (Essentials) |
| Entry price (billed yearly) | $81/mo ($970/yr) | $52/mo |
| Contacts on entry plan | 10,000 | 500 |
| Fee on your sales | None listed | 5% on Essentials |
| Funnels and landing pages | Yes | Yes |
| Courses and memberships | 3 courses on Launch | Yes |
| Email automation | Yes | Yes |
| Built-in video hosting | No | Yes |
| Helpdesk for your customers | No | Yes |
| Booking calendars | Not on Launch | Yes |
| Visit | Visit |
ClickFunnels vs Kartra pricing
ClickFunnels has three monthly plans plus an annual-only Dominate tier. Kartra has four plans. Both let you save by paying yearly. Here are the list prices, checked on 6 November 2026.
| Plan | Monthly | Billed yearly | Contacts | Team members |
|---|---|---|---|---|
| ClickFunnels Launch | $97/mo | $81/mo ($970/yr) | 10,000 | 2 |
| ClickFunnels Scale | $197/mo | $164/mo ($1,970/yr) | 75,000 | 5 |
| ClickFunnels Optimize | $297/mo | $248/mo ($2,970/yr) | 150,000 | 10 |
| ClickFunnels Dominate | Yearly only | $5,997/yr | 400,000 | 20 |
| Kartra Essentials | $59/mo | $52/mo | 500 | 1 |
| Kartra Starter | $119/mo | $99/mo | 2,500 | 5 |
| Kartra Growth | $229/mo | $189/mo | 12,500 | 10 |
| Kartra Professional | $549/mo | $429/mo | 25,000 | 20 |
The headline gap is contacts. ClickFunnels’ cheapest plan allows 10,000 contacts and 50,000 emails a month. Kartra’s cheapest plan allows 500 contacts and 10,000 emails a month, and you need Growth ($229/mo) to go past 2,500 contacts.
Kartra’s Essentials plan also takes 5% of every sale on top of your payment processor’s fee, according to two separate 2026 pricing guides. Starter and above drop that to 0%. ClickFunnels doesn’t list a percentage fee on its current plans, though Stripe or PayPal still charge their usual rates.
Warning. Kartra’s FAQ mentions a reconciliation charge when you go over your plan’s contact limit mid-cycle, but Kartra doesn’t publish the amount. Clean out cold contacts before you hit the cap, or upgrade first.
What you’ll pay at 2,000, 10,000 and 25,000 contacts
ClickFunnels
| 2,000 contacts (Launch) | $1,164 monthly / $970 yearly |
| 10,000 contacts (Launch) | $1,164 monthly / $970 yearly |
| 25,000 contacts (Scale) | $2,364 monthly / $1,970 yearly |
| Fee on sales | None listed |
Kartra
| 2,000 contacts (Starter) | $1,428 monthly / $1,188 yearly |
| 10,000 contacts (Growth) | $2,748 monthly / $2,268 yearly |
| 25,000 contacts (Professional) | $6,588 monthly / $5,148 yearly |
| Fee on sales | 0% (5% on Essentials) |
Yearly totals. “Monthly” = 12 months on monthly billing; “yearly” = the annual plan. Neither tool advertises a lower first-year price, so year two costs the same as year one at the same size. Prices checked on 6 November 2026.
At 2,000 contacts the gap is small: about $264 a year on monthly billing. At 10,000 contacts Kartra costs more than double, because you’ve moved up to Growth while ClickFunnels is still on Launch. At 25,000 contacts Kartra Professional is close to three times the cost of ClickFunnels Scale.
Kartra’s Essentials plan only wins if your list is under 500 contacts and you sell very little. A coach selling $3,000 a month through Essentials would hand over $150 a month in fees, which pushes the real cost past the Starter plan.
Core features compared
| Feature | ClickFunnels | Kartra | What it means for you |
|---|---|---|---|
| Page and funnel builder | Yes | Yes | Both are drag-and-drop with templates. ClickFunnels treats the funnel as the main unit of work. |
| Website and blog | Yes | Pages | ClickFunnels has a dedicated website and blog builder. Kartra builds pages you link together into a site. |
| Checkout, upsells and order bumps | Yes | Yes | Both handle one-click upsells and order bumps for digital products. |
| Email broadcasts and sequences | 50,000/mo on Launch | 10,000/mo on Essentials | Kartra lists unlimited email from Starter up. |
| Courses and memberships | 3 / 6 / 10 courses | Yes | ClickFunnels caps courses by plan. Kartra’s tight caps are mainly on Essentials. |
| Video hosting | No | Yes | Kartra hosts course and sales videos, so you may not need a separate video host. |
| Helpdesk and live chat | No | Yes | Kartra includes support tickets and chat for your own customers. |
| Booking calendars | Higher plans | Yes | Useful for coaches who sell calls. ClickFunnels doesn’t include appointments on Launch. |
| API and webhooks | Scale and up | Yes | ClickFunnels’ full API, webhooks and custom code editor start on Scale. |
Which is easier to use?
ClickFunnels is simpler to learn because it has fewer moving parts. You pick a funnel template, edit the pages, connect payments and publish. Its help docs are organised around that one workflow, and every current plan includes group onboarding calls according to the official plan table.
Kartra covers more ground, so there’s more to learn. Pages, campaigns, memberships, videos, calendars and the helpdesk each have their own area, and you connect them with tags and automation rules. That’s powerful once it clicks, but plan for a longer setup if you’re moving several tools at once.
From client work building funnels, the practical difference is this: with ClickFunnels you mostly build pages and sequences, and plug in outside tools for booking or support. With Kartra you configure more inside one account, which means fewer integrations to maintain but a steeper first month.
Automation, email and CRM
Both tools let you tag contacts, trigger emails when someone buys or opts in, and move people between sequences. ClickFunnels calls these workflows. Kartra uses if/then rules inside its sequences and campaigns, and its lead profiles show a contact’s purchases and email activity in one place.
Neither is a full sales CRM like the tools in our best CRM for small business guide. If you run a sales team with pipelines, two-way SMS and call tracking, look at GoHighLevel instead, which we cover in GoHighLevel vs ClickFunnels.
| Automation need | ClickFunnels | Kartra |
|---|---|---|
| Tag on opt-in or purchase | Yes | Yes |
| Multi-step email sequences | Yes | Yes |
| Triggers from page and funnel activity | Yes | Yes |
| SMS | Not a core feature | Listed from Starter |
| Webhooks to other apps | Scale and up | Yes |
Support and deliverability
ClickFunnels lists standard support on Launch, priority support with live chat on Scale and Optimize, and VIP support on Dominate. Kartra offers support on all plans and gives you its own helpdesk module for supporting your customers.
Both send email from their own infrastructure by default, so authenticate your sending domain (SPF, DKIM and DMARC) on day one. We haven’t measured inbox placement on either platform, so we don’t rank them on deliverability. Our how we test page explains what we do and don’t measure.
Is Kartra worth paying more than ClickFunnels?
It depends on what Kartra replaces. If you’d otherwise pay for a video host, a booking tool and a helpdesk next to ClickFunnels, those subscriptions can add up and narrow the gap at 2,000 contacts. At 10,000 contacts or more, the extra you pay for Kartra Growth usually costs more than those separate tools would.
Work it out with your own numbers: list every tool you’d keep with ClickFunnels, add their monthly prices to $97, and compare that total to the Kartra plan your contact count needs. If ClickFunnels plus add-ons is still cheaper, the all-in-one convenience is the only reason left to pick Kartra.
| Your situation | Better value |
|---|---|
| Under 500 contacts, few sales a month | Kartra Essentials, if the 5% fee stays small |
| 1,000 to 2,500 contacts, need video and booking | Close call: Kartra Starter vs ClickFunnels plus add-ons |
| 2,500 to 10,000 contacts | ClickFunnels Launch |
| 10,000 to 75,000 contacts | ClickFunnels Scale |
| Several brands or client accounts | ClickFunnels Scale (5 workspaces), or GoHighLevel |
Who should pick ClickFunnels and who should pick Kartra?
Choose ClickFunnels if…
- Funnels and checkouts are the core of how you sell
- Your list is above 2,500 contacts or growing fast
- You want a clear funnel-first workflow and onboarding calls
- You’re happy to use separate tools for booking and video
Choose Kartra if…
- You want video hosting, helpdesk and calendars in the same login
- Your list is under 2,500 contacts for now
- You sell courses and memberships more than one-off products
- You’d rather pay one bill than manage several integrations
Moving from Kartra to ClickFunnels (or back)
- Export contacts with tags. Both tools import CSVs. Map old tags to new ones before you import so your sequences still trigger.
- Rebuild pages, don’t copy them. Neither tool imports the other’s pages. Rebuild your highest-earning funnel first and leave the rest live until it’s done.
- Move videos before courses. If you leave Kartra, upload course videos to a video host first, then rebuild lessons in ClickFunnels.
- Plan for subscriptions. Recurring members billed through Stripe can often be reconnected, but move one subscription first and check it renews correctly.
- Overlap one billing cycle. Keep the old account for a month so links in old emails still work.
Related comparisons
- Systeme.io vs ClickFunnels: the budget option against the funnel specialist
- GoHighLevel vs Kartra: when you also need a CRM and SMS
- ClickFunnels alternatives: other funnel builders worth a look
- Best funnel builder: our full roundup
How we researched this
This comparison is research-based. We didn’t run paid accounts on either platform for this article. We compared the official ClickFunnels plan table in its help centre, Kartra plan details from two pricing guides updated in August and September 2026, and each vendor’s help docs. Prices checked on 6 November 2026.
Kartra’s own pricing page didn’t load for our checker, so its figures come from two independent guides that agree on every price. Confirm the live price on Kartra’s site before you buy.
Sources: ClickFunnels plan comparison (help centre, updated 12 Oct 2026), ClickFunnels pricing, Kartra pricing, Schoolmaker Kartra pricing guide (updated 10 Sep 2026), CartMango Kartra pricing (21 Aug 2026), AI Funnel Insider ClickFunnels pricing (updated 31 Oct 2026).
OUR PICK
ClickFunnels for most funnel sellers. Kartra for small course businesses that want everything in one place.
On price per contact, ClickFunnels wins clearly once you pass 2,500 contacts. Kartra earns its higher price only if you’ll actually use its video hosting, helpdesk and calendars and would otherwise pay for those tools separately.
FAQ
Is ClickFunnels cheaper than Kartra?
Usually, yes. ClickFunnels Launch is $97/mo with 10,000 contacts. Kartra Essentials is $59/mo but covers only 500 contacts and takes 5% of sales, and Kartra Growth, which covers 12,500 contacts, is $229/mo. Prices checked on 6 November 2026.
Does Kartra charge transaction fees?
Kartra’s Essentials plan takes 5% of each sale on top of your payment processor’s fee, according to two 2026 pricing guides. Starter, Growth and Professional list 0%.
Does either have a free plan?
No. Both offer a free trial instead of a free plan. If you need a free plan, Systeme.io has one.
Can Kartra replace ClickFunnels?
For most funnel jobs, yes. Kartra builds pages, checkouts, upsells, email sequences and membership sites. The main reasons people stay on ClickFunnels are its higher contact limits per dollar and its funnel-first workflow.
Which is better for selling courses?
Kartra includes video hosting and has no tight course cap above Essentials, which helps if you sell several courses. ClickFunnels caps courses at 3 on Launch, 6 on Scale and 10 on Optimize.
Which has better support?
ClickFunnels adds priority support and live chat on Scale and above. Kartra offers support on all plans. We haven’t measured response times for either, so we don’t rank them on support.
